The 5 Stages of a Guest Journey (And How WiFi Makes Them Visible)
Stage 1: The First Visit
With Affinect, every guest login is a data point in a journey. Here’s how it plays out:
Stage 2: The Return Window
Guest logs into WiFi for the first time.
You capture:
- Name, email, phone
- Date/time of visit
- Device ID (MAC)
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Action: Trigger a welcome email or “Thanks for visiting” text the next day.
Stage 3: Building Habit
Guest hasn’t returned in 7–10 days.
This is a critical moment—conversion from first to second visit.
💡 Action:
Automated offer: “Enjoy a free appetizer on your second visit—this week only.”
Restaurants using this tactic have seen a +25% increase in second-visit conversions.
Stage 4: Loyalty Automation
The guest has now visited 3–5 times. They’re entering loyalist territory.
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Action:Reward consistency with personalized offers:
- “Lunchtime regular? Here’s 15% off every Tuesday.”
- “You’ve joined us 5 times—next dessert’s on us.”
Bonus: You know when they tend to visit, so timing is precise.
Stage 5: Retention or Re-Engagement
Now they’re in your database, and your system knows:
- Their preferred times
- How often they return
- Which offers they’ve redeemed
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Action:Drop in automated check-ins:
- Birthday vouchers
- “Haven’t seen you in a while,” messages
- Location-specific rewards if they visit another venue
No manual tracking. No spreadsheets. Just loyalty that runs itself.
The guest disappears for 30+ days. That’s a red flag.
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Action:- Trigger “We miss you” offer
- Create urgency: “Come back this weekend and get 20% off—no strings.”
Affinect tracks if they return, so you know what worked.