1. Introduction
Welcome to Affinect. We are committed to protecting your personal data and ensuring your privacy. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website (www.affinect.com) or interact with our B2B services.
Affinect is a product of Parasol Software Trading LLC. We process all personal data in strict accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other applicable data protection regulations.
2. Data Controller and Contact Details
3. Information We Collect
When you browse our website, request a demo, or subscribe to our insights, we may collect:
4. How We Use Your Information (and Our Legal Basis)
We will only process your personal data where we have a valid legal basis to do so:
5. Sharing Your Information
We do not sell your data. We may share your information only in the following circumstances:
6. Cross-Border Data Transfers
To provide our cloud services and website infrastructure, your personal data may be transferred to and stored on secure servers located outside the United Arab Emirates. Whenever we transfer your data internationally, we ensure it is protected by appropriate legal safeguards as required by the UAE PDPL, such as ensuring the destination country has adequate data protection laws or utilizing standard contractual clauses.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
8. Security of Your Information
We implement robust administrative, technical, and physical security measures to safeguard your personal information against accidental loss, theft, unauthorized access, use, and modification.
9. Your Data Protection Rights
Under the UAE PDPL, you possess the following rights regarding your personal data:
To exercise any of these rights, please contact us at dpo@affinect.com. We will respond to your request within the legally required timeframes.
10. Changes to This Privacy Policy
We keep this Privacy Policy under regular review and may update it from time to time to reflect changes in the law or our business practices. We will notify you of any material changes by posting the updated policy on this page.
Welcome to Affinect. We are committed to protecting your personal data and ensuring your privacy. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website (www.affinect.com) or interact with our B2B services.
Affinect is a product of Parasol Software Trading LLC. We process all personal data in strict accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other applicable data protection regulations.
2. Data Controller and Contact Details
- Entity Name: Affinect (Parasol Software Trading LLC)
- Registered Address: Office 1405, Latifa Tower, Sheik Zayed Road, Dubai, UAE
- Data Protection Officer (DPO) Email: dpo@affinect.com
3. Information We Collect
When you browse our website, request a demo, or subscribe to our insights, we may collect:
- Personal & Business Information: Your name, corporate email address, phone number, job title, and company name.
- Usage Data: Information on how you interact with our website, including pages visited, time spent on pages, and referring sites.
- Cookies and Tracking Technologies: Data collected via cookies to improve user experience, analyze website traffic, and support our marketing efforts.
4. How We Use Your Information (and Our Legal Basis)
We will only process your personal data where we have a valid legal basis to do so:
- To provide and maintain our services (e.g., fulfilling demo requests or setting up your corporate account). Legal Basis: Performance of a Contract.
- To provide customer support and notify you of service changes. Legal Basis: Performance of a Contract / Legitimate Interest.
- To monitor website usage, detect technical issues, and improve our platform.Legal Basis: Legitimate Interest.
- To send you our weekly F&B newsletter and marketing communications. Legal Basis: Consent (you may unsubscribe at any time).
5. Sharing Your Information
We do not sell your data. We may share your information only in the following circumstances:
- With trusted service providers: To host our website, manage our CRM, and analyze website traffic, strictly under data processing agreements.
- With affiliates: Within our corporate group, provided they honor this Privacy Policy.
- For business transfers: In connection with any merger, sale of company assets, financing, or acquisition.
- For legal compliance: If required to do so by UAE law or public authorities.
6. Cross-Border Data Transfers
To provide our cloud services and website infrastructure, your personal data may be transferred to and stored on secure servers located outside the United Arab Emirates. Whenever we transfer your data internationally, we ensure it is protected by appropriate legal safeguards as required by the UAE PDPL, such as ensuring the destination country has adequate data protection laws or utilizing standard contractual clauses.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
- B2B Client Data: Retained for the duration of our commercial relationship and for applicable legal/accounting periods afterward.
- Marketing & Newsletter Data: Retained until you withdraw your consent or unsubscribe.
- Usage/Analytics Data: Retained for a limited period to analyze website performance before being aggregated or deleted.
8. Security of Your Information
We implement robust administrative, technical, and physical security measures to safeguard your personal information against accidental loss, theft, unauthorized access, use, and modification.
9. Your Data Protection Rights
Under the UAE PDPL, you possess the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request that we correct any inaccurate or incomplete data.
- Right to Erasure: Request the deletion of your personal data where there is no compelling reason for us to keep it.
- Right to Withdraw Consent: Opt-out of marketing communications at any time.
- Right to Restrict or Object: Limit or object to how we process your data in certain circumstances.
- Right to Data Portability: Request the transfer of your data to another organization.
- Right to Complain: Lodge a complaint with the UAE Data Office if you believe your privacy rights have been violated.
To exercise any of these rights, please contact us at dpo@affinect.com. We will respond to your request within the legally required timeframes.
10. Changes to This Privacy Policy
We keep this Privacy Policy under regular review and may update it from time to time to reflect changes in the law or our business practices. We will notify you of any material changes by posting the updated policy on this page.