How Kai Beach Club Overcame Declining Footfall with Wi-Fi Data-Driven Insights
Introduction:
This case study examines how Kai, a renowned hospitality destination, overcame declining footfall and the absence of a customer database using real-time data collection through Affinect’s customer engagement platform. By capturing over 1,000 new visitor contacts per month, Kai was able to revitalize its marketing efforts, improve customer engagement, and boost repeat visits with targeted offers.
The Challenge:
Declining Footfall and Lack of Customer Data
Kai faced a significant challenge: they experienced declining footfall. Despite a high volume of visitors, they struggled to convert them into repeat customers. Without a structured database, they couldn’t track customer behavior, understand preferences, or effectively target the right audience—resulting in declining footfall over time, even with attractive promotions. Without data to inform their campaigns, they struggled to:
These gaps led to inefficient marketing campaigns and missed opportunities for customer re-engagement.
They had no insights into who their guests were, their visit frequency, or their preferences.
Track Guest Behavior:
Target Relevant Offers:
Despite putting together enticing promotions, they couldn’t promote these offers to the right audience at the right time.
Without customer data, they couldn’t assess which campaigns worked, making it impossible to optimize future efforts.
Measure Marketing Success:
Marketing Campaigns:
With a well-structured database and segmented insights, Kai launched highly personalized campaigns, re-engaging previous guests and offering customized incentives to encourage repeat visits.
The platform tracked key metrics like visit frequency, time of visit, and guest preferences, providing valuable insights into visitor behavior. With this data, Kai was able to segment its audience and deliver targeted, timely offers.
Behavioral Tracking and Segmentation:
Wi-Fi-Based Visitor Data Collection:
By using Affinect’s Wi-Fi login system, Kai captured over 1,000 new visitor contacts each month, automatically building a structured database of guest information.
As a result, Kai successfully increased footfall, improved marketing ROI, and reversed the decline by ensuring the right offers reached the right audience.
With Affinect’s customer engagement platform, Kai was able to leverage real-time visitor data to address the issues of declining footfall and the lack of customer tracking. Here’s how Affinect helped:
Data-Driven Insights to Combat Declining Footfall
The Solution:
The Results:
Boosted Footfall, Enhanced Marketing, and Increased Customer Loyalty
Thanks to Affinect’s data-driven platform, Kai achieved the following:
1,000+ new visitor contacts captured per month through Wi-Fi login, significantly expanding the customer database.
Increased footfall and repeat visits by using visitor insights to drive more targeted and personalized marketing campaigns.
Enhanced operational efficiency by aligning staffing levels with customer visit patterns, ensuring optimal service during peak hours.
Key Takeaways:
Wi-Fi logins captured 1,000+ new customer contacts monthly, reducing CAC and building a high-value customer database.
Behavioral data enabled targeted offers, bringing back customers and reversing declining footfall.
Audience insights drove hyper-personalized campaigns, increasing engagement and repeat visits.
A structured customer database became a powerful asset for loyalty programs, upselling, and long-term brand connection.
Optimized staffing and resources based on actual guest behavior, ensuring peak-hour readiness and a smooth experience.