Our Story
We're not your typical tech company. We're restaurant people who got tired of seeing the same problems over and over again.
Where It All Began
The Founding Trio
(Hint: In a Restaurant, Back in 2017)
It was pretty simple, really. Viktoria spent years in restaurants dealing with the rush hours, the quiet afternoons, the regulars who knew exactly what they wanted, and the first-timers who might never come back.
Rafik brought his IT expertise to the table, having seen firsthand how restaurants struggled to connect their tech with their customer experience.
Meanwhile, Andras had been knee-deep in marketing consulting for over 30 years. He'd watched digital marketing evolve from clunky websites to sophisticated systems.
When the three of us got together, something clicked.
Our IT wizard who transforms complex tech problems into "why didn't we think of this before?" solutions.
Rafik Abasov
The hospitality industry insider turned CEO & CPO, who refuses to believe "that's just how things are done" is ever a good answer.
Viktoria Camp
The marketing tech veteran who's seen it all and still gets excited about new ways to connect with customers.
ANDRAS KAPOLNAI
That "Aha!" Moment
We noticed something weird: everyone was obsessed with digital marketing; websites, delivery apps, social media, but nobody was paying attention to the actual people sitting in restaurants.
Online customers got tracked, analyzed, and marketed to. In-venue customers? They'd walk in, eat, pay, and leave completely anonymous.
That didn't make sense to us. The most valuable customers, the ones actually experiencing the restaurant in person, were the ones restaurants knew the least about.
Picture this: A busy Friday night. Tables full. People waiting. Phones out, everyone connecting to the WiFi.
That's when it hit us.
People were already using restaurant WiFi everywhere they went. But that connection was just... a connection. Nothing more.
"What if it could be something better? What if that simple WiFi login could help restaurants remember their customers, understand what they like, and welcome them back like old friends?"
Let's be honest, the early days were tough. Restaurant owners would stare at us blankly when we pitched our idea.
"WiFi marketing? You mean like... putting our password on the receipt?"
Restaurants were already juggling a thousand things, keeping the kitchen running, tables turning, and staff happy. Another tech solution? That was the last thing on their priority list.
Growing Pains
The 2024 Remix
By early 2024, Viktoria knew it was time to level up. The idea was solid, but we needed more hands on deck.
Enter our marketing wizard, customer happiness guru, design genius, and web magician.
Suddenly, we weren't just a good idea anymore. We were a proper team.
The restaurant industry needed more than just another CRM. They needed a true Customer Engagement Platform (CEP) that could bridge the gap between physical venues and digital marketing.
WiFi marketing creates that perfect moment of value exchange. Your guests want connectivity, and you want to know who they are. It's the digital handshake that starts a relationship.
Here's our promise: From Anonymous Transactions to Returning Customers — on Autopilot.
What We Actually Do
When someone logs into your WiFi, our system remembers them. Next time they visit, we recognize them. We help you track what they order, when they visit, and what makes them happy.
Then, we make it super easy to reach out to them with stuff they'll actually care about.
All automatic. All personal. No creepy stalker vibes.
The numbers don't lie. Over 2 million visitors and more than 100,000 logins every month across our partner brands.
But the real magic is in the small wins: The 22% increase in return visits. The customer who came back four times in a month after getting that perfectly-timed text about their favorite dish.
That's the stuff that pays bills and builds businesses.
The Good Stuff
What's Next?
We're diving into AI, not the scary, replace-everyone's-jobs kind. The helpful kind that makes your life easier and your marketing smarter.
We understand that marketing resources are tight in restaurants. Every minute and dollar counts. That's why we're building intuitive tools that do the heavy lifting for you. Our platform is constantly evolving based on conversations with customers and prospects.
To transform casual visitors into loyal customers with personalized communication, leveraging our advanced WiFi technology.
Our vision drives us forward: To lead the evolution of direct-to-customer engagement, making every interaction a step towards lasting loyalty and growth.
Because at the end of the day, we're still those same restaurant people who saw a problem and thought, "There's got to be a better way."
Turns out, there is. And we built it.
Our mission is clear:
The Crew Behind Affinect
Say hello to the minds shaping the future of customer engagement. We're not just colleagues—we're the restaurant-loving tech geeks who believe WiFi should do more than just connect devices.
Our fractal CMO who can explain complicated tech to your grandma and make her want to invest.
Adnan
Azad
Zainab
Paul
Ivan
The CTO who builds digital bridges between restaurants and their guests while making it look easy.
Our marketing & success champion who treats your problems like they're keeping her up at night (because they probably are).
The key account manager who genuinely believes in what we're selling (because he's seen it work).
Our lead developer who writes code that even other developers call "elegant" (that's a big deal in dev world).
Olesia
Sukhrab
Vladimir
The graphic designer who makes our platform look so good, you will want to use it even if you don't own a restaurant.
The project lead who keeps our development team on track while still making time for those "what if we tried..." moments.
The developer who turns impossible feature requests into "check your inbox, it's ready" realities.