Modern guests interact with restaurants across multiple touchpoints—WiFi, mobile apps, social media, and in-person visits. Contextual restaurant marketing integrates these behavioral signals to create comprehensive guest profiles that enable sophisticated guest engagement tactics.
Cross-channel trigger opportunities:- App engagement: Guests who browse menus but don't order receive targeted incentives
- Website behavior: Visitors checking hours repeatedly might need reservation assistance
- Review activity: Recent reviewers get personalized thank-you campaigns with referral incentives
- Email engagement: Open rates and click patterns indicate optimal communication timing
When someone downloads your app, browses the dinner menu multiple times, but doesn't make a reservation, they're clearly interested but facing some barrier. A personalized "First-Time Dinner Guest" offer with reservation assistance removes friction while providing value.
Integration strategy: Use customer data platforms (CDPs) to unify behavioral signals across all touchpoints. Create trigger logic that responds to combined signals rather than isolated actions for more accurate behavioral interpretation.
Pro Tip: Weight recent behaviors more heavily than historical ones when calculating trigger thresholds. Guest preferences and circumstances change, so prioritize current signals over past patterns.