industries
solutions
RESOURCES
Food & Beverage
Build guest loyalty and drive repeat visits with automated engagement across cafés, restaurants, and multi-venue groups.
Entertainment
Convert one-time visitors into regulars with personalized campaigns across your venues.
Retail
Capture foot traffic, understand visiting patterns, and convert browsers into loyal customers automatically.
LATEST INSIGHTS
Insights on leveraging data for smarter marketing and customer engagement.
How venues use data-driven automation to drive loyalty and revenue.
Calculate your missed revenue using our ROI calculator.
Step-by-step guides to set up, run, and grow with Affinect.
Actionable playbooks and strategies you can implement for free.
How-to-Library

Ditch the Spray-and-Pray: Start Marketing with Purpose

Discover how to segment customers based on behavior, demographics, and visit patterns.
Your guests aren't all the same—your restaurant marketing shouldn't be either. This quick guide shows how to create real customer segments from WiFi login data and launch automated campaigns that actually perform, helping you increase restaurant sales.
Whether you're running birthday promotions, launching a restaurant loyalty program, or bringing back lapsed customers, segmentation is where it starts.
What you will learn:
Yours free, no strings attached
How to personalize your restaurant marketing tactics without the effort
5 high-performing marketing ideas for restaurants made possible by segmentation
Real results:
Before & after segmentation metrics
BRANDS THAT TRUST US