Why do they implement loyalty?
B-Town Restro Bar needed a way to drive repeat visits and higher spend without slowing down service or relying on heavy discounts. Paper-based loyalty was never viable in a fast-paced bar environment and offered no feedback loop for real-time engagement. By launching a digital stamp loyalty card with Affinect, B-Town transformed everyday transactions into a measurable retention channel and unlocked real-time wallet notifications for timely offers and special nights. Within six weeks, the program paid for itself multiple times over and created a first-party customer audience ready for ongoing marketing and automation.
The Challenge:
Like many hospitality brands, B-Town faced a familiar problem: strong footfall, but limited visibility into repeat behavior and no reliable mechanism to influence when or why customers returned.
Traditional loyalty approaches lacked insight, were difficult to manage across venues, and failed to connect customer spend with measurable outcomes.
Traditional loyalty approaches lacked insight, were difficult to manage across venues, and failed to connect customer spend with measurable outcomes.
- Digital stamp loyalty card
- 1 stamp per AED 100 spent
- 12 stamps to unlock a reward
- Multiple stamps per visit supported
- Automatic card reset after completion
- Google and Apple Wallet enabled
- Wallet pass push notifications
- Staff-validated stamping and redemption
B-Town launched a digital stamp-based loyalty program using Affinect’s wallet-based loyalty cards. Customers earn one stamp for every AED 100 spent, with multiple stamps possible in a single visit. Once 12 stamps are collected, a reward is unlocked and redeemed on the customer’s next visit.
The program was rolled out across four venues using in-store QR codes, allowing guests to join instantly with no app download required.
The program was rolled out across four venues using in-store QR codes, allowing guests to join instantly with no app download required.
The Solution:
Program Highlights
Results at a Glance (First ~6 Weeks)
The program showed strong progression beyond initial sign-up, with customers steadily moving toward completion rather than engaging once and dropping off.
loyalty cards created
stamps awarded
completed reward cycles
in incremental customer spend influenced
reward redemption rate
4000+
11,000+
336
~45%
AED
50,000+
ROI Snapshot
Software ROI
Platform subscription:
AED 600
~AED 1,900
No additional cost
Active loyalty card generation:
Push notifications:
Costs (6-week period):
Against an estimated AED 50,000+ in incremental customer spend, the platform delivered a 20× return within the first six weeks, achieving positive ROI in under one month.
Rewards are redeemable only on a follow-up visit and cannot be combined with new stamp collection. This ensures that each redemption drives an additional visit and incremental spend, rather than discounting past transactions.
By design, the loyalty mechanic protects margin while encouraging customers to return sooner and spend more as they approach reward completion.
By design, the loyalty mechanic protects margin while encouraging customers to return sooner and spend more as they approach reward completion.
Business ROI
Beyond immediate uplift, B-Town now has a first-party customer audience that can be used for targeted communications, automated reminders, and future retention campaigns.
What started as a simple loyalty initiative has become a scalable foundation for ongoing customer engagement, without adding operational burden to staff.
What started as a simple loyalty initiative has become a scalable foundation for ongoing customer engagement, without adding operational burden to staff.