Scan, Capture, Convert: QR Landing Pages are now live on Affinect

What Are QR Landing Pages?

QR Landing Pages are mobile-friendly landing pages that let customers scan a QR code or open a direct link, complete a form, and instantly enter an automated marketing journey. Because they do not rely on WiFi login, they are useful in fast-paced venue environments where guests may not want to connect to a network before engaging.

This means a table tent, flyer, receipt, takeaway bag, event sign, poster, popup stand, or front-desk display can now become a customer acquisition point. Instead of losing those moments, venues can use them to capture contact details, preferences, consent, and campaign sign-ups in a structured way.

What's New

This release includes:

• QR Landing Pages for WiFi-independent customer capture.
• QR code and direct link sharing for both offline and digital distribution.
• Multi-step forms for smoother and more structured data collection.
• Landing page expiry dates for time-limited campaigns and events.
• Landing page analytics to measure views, submissions, and performance.
• Tag assignment from forms and custom fields.
• Trigger-based campaigns from tag events.
• Email, WhatsApp, and coupon follow-up workflows.

Together, these features make it easier to build end-to-end customer journeys from a single scan. They also support a more customer-first product update style, where the emphasis is on the user outcome and the problem solved, rather than just listing functionality.

How It Works

A typical flow looks like this:

• A customer scans a QR code on a table, flyer, menu, receipt, poster, or popup display.
• They complete a short form with details such as name, email, phone number, preferences, or consent.
• A tag is automatically added to their profile.
• A campaign is triggered immediately.
• An email, WhatsApp message, or both can be sent automatically.
• A coupon can be issued instantly.
• Wallet push notifications can also be made available as part of the journey

Once configured, the flow runs automatically. This supports Affinect's broader positioning around automated customer engagement for hospitality venues rather than manual follow-up or disconnected tools.

Why This Matters for F&B and Hospitality

In F&B and hospitality, timing matters. The best moment to capture a guest is often while they are already in the venue, interacting with a menu, waiting for an order, checking out, attending an event, or seeing a promotion in front of them.

QR Landing Pages help venues act on those moments without requiring app downloads or WiFi sign-ins. That makes them especially useful for businesses that want to grow first-party customer data, increase repeat visits, and launch instant follow-up campaigns with minimal friction.

How to Use QR Landing Pages

1. Capture walk-in traffic inside the venue

Place QR codes where guests naturally pause:

• On tables.
• At the counter.
• At the entrance.
• On menu holders.
• Near pickup shelves.
• On waiting area signage.

This works especially well for walk-in guests who are unlikely to connect to guest WiFi but are still open to engaging with an offer. A simple message such as "Scan for 10% off your next visit" can turn a one-time visit into a contactable customer.

2. Turn receipts into repeat visit tools

Receipts are one of the most underused customer touchpoints in hospitality. Adding a QR code to printed receipts gives guests a low-friction way to join a future offer, birthday club, loyalty list, or reactivation campaign.

Example:

A casual dining venue adds a QR code to every receipt with the message: "Scan to unlock your next reward." The guest fills in the form, receives a coupon instantly, and is added to a segment for future lunch or dinner promotions.

3. Use table tents and pop-up signage for in-the-moment conversions

Table tents, countertop cards, and pop-up stands are ideal for promoting a specific campaign while the guest is already engaged with the venue. Because QR Landing Pages are independent of WiFi access, they work well in dining rooms, cafés, kiosks, and temporary activations.

Example:

A café places a pop-up card on each table promoting a free pastry on the next visit. The guest scans, submits their details, and immediately receives a coupon through an automated workflow.

4. Run event-specific landing pages

Events create high-intent traffic, but that value is often lost once the event ends. QR Landing Pages let venues build a dedicated event capture flow with an expiry date, making them useful for brunches, private events, live music nights, tastings, launch events, hotel activations, and seasonal campaigns.

Example:

A hotel hosts a weekend dining event and places QR codes at check-in and on event signage. Guests sign up through the event landing page, receive a thank-you message after the event, and can be retargeted for future experiences. The page then expires automatically once the campaign ends.

5. Use packaging and takeaway materials to reach off-premise customers

Not every valuable customer interaction happens inside the venue. Packaging, takeaway bags, and delivery inserts can all become acquisition channels when paired with a clear QR-based offer.

Example:

A quick-service restaurant adds a QR code to takeaway packaging with the message: "Scan to get your next meal deal." This helps convert delivery or takeaway customers into repeat direct customers.

6. Segment customers from the start

One of the strongest use cases for QR Landing Pages is not just collecting data, but collecting the right data. With multi-step forms, custom fields, and tag assignment, venues can start segmenting customers at the moment of signup.

Useful fields might include:

• Preferred location.
• Favorite meal type.
• Dietary preference.
• Preferred channel: email or WhatsApp.

This allows campaigns to be more relevant from day one. A guest interested in brunch offers should not receive the same message as someone who visits for weekday lunch or late-night drinks.

7. Trigger campaigns instantly

The value of the landing page is not just the form. It is what happens next. Once a tag is added, Affinect can trigger a connected campaign flow across email, WhatsApp, coupons, and follow-up engagement.

This is especially useful for:

• Welcome offers.
• Bounce-back discounts.
• Event follow-ups.
• Birthday campaigns.
• Preference-based promotions.
• Revisit reminders.
• Coupon delivery journeys.

The result is a faster and more measurable path from customer action to customer retention.

Example Use Cases for Hospitality Brands

Restaurants

Use QR Landing Pages to collect guest details from dine-in traffic, promote next-visit rewards, and trigger post-visit campaigns. High-value placements include tables, receipts, menu inserts, and cashier counters.

Cafés

Cafés can use QR flows to grow a local customer database and drive repeat purchases with simple incentives. They are especially effective on takeaway cups, table cards, and loyalty promotion displays.

Hotels

Hotels can place QR codes across reception, pool areas, restaurants, in-room collateral, and event spaces. This helps capture guest interest across multiple touchpoints and connect each interaction to future marketing campaigns.

Bars and lounges

Bars can use QR Landing Pages for guest list sign-ups, event reminders, drink offers, and loyalty-style engagement. A short signup flow can work well on coasters, menus, entrance signage, and event posters.

Popups and activations

Popup venues and short-term brand activations benefit from quick setup, direct QR access, and expiry dates. This allows brands to create campaign-specific landing pages that automatically stop once the promotion or event is over.

Best Practices for Better Results

To get the most out of QR Landing Pages:

• Keep the form short and focused.
• Offer a clear reason to scan.
• Put the QR code where customers already stop or wait.
• Use action-led wording such as "Scan to claim your offer."
• Match the landing page message to the placement, for example, table offer, event signup, or receipt reward.
• Use expiry dates for short promotions to keep campaigns clean.
• Review analytics regularly to see which placements and offers convert best.

The strongest QR campaigns usually combine convenience, clear value, and immediate follow-up. That is especially important in hospitality, where guests make quick decisions, and attention is limited.

Important to Know

Tag-triggered campaigns only fire when the tag is added through the landing page or captive portal form flow. They do not trigger from manual tag assignment or bulk tag updates in the Contact Database.

This is important when setting up automations because the trigger depends on how the tag enters the customer profile. For campaign reliability, the landing page submission flow should be the intended entry point.

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What This Release Unlocks Next

This release also lays the foundation for Loyalty Cards, planned later this month. That makes QR Landing Pages an important step toward broader retention and repeat-visit journeys inside Affinect's hospitality engagement ecosystem.

Turn Every Scan into a Smarter Customer Journey

QR Landing Pages give hospitality venues a practical way to turn everyday physical touchpoints into customer data capture, consent collection, and automated follow-up. From tables and flyers to receipts, popup stands, and event signage, they help convert guest attention into long-term engagement.

Start building your first QR Landing Page in Affinect and turn every scan into a smarter customer journey.